Convergence - The coming together of multimedia digital data technologies allowing words , audio, video, graphics and animation to be linked and routed together via broadband to create two way communications. The idea being to produce, distribute and share.
Synergy- Similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.
Institution – Refers to the companies and organisations that provide media content and involves and understanding of media as business.
Audience – this refers to the way in which people engage with the media. The new digital media: convergence, user created content and social networking have transformed the audience from a traditional ‘mass’ into a ‘fragmented’ definition.
Production – Recording music
Distribution – Promoting music and getting it into shops, on the radio an download for payment.
Consumption – People buying C.D’s, downloading music, paying for live concert tickets and purchasing related products.
Vertical integration – Where a media company profits from all aspects of production, distribution and consumption.
Globalisation – the growing tendency of industrial and commercial companies to merge and operate on an international rather than a national or regional basis.
Digitalisation - To put in digital form.
Horizontal Integration – The merger of competing companies to dominate a market from the same line of business and involved at the same line of activities
Niche audience – Targeting a small but significant group of people.
Mainstream audience – the uncontroversial generally accepted attitudes, beliefs and values of the majority of the population.
Fan – A person who has a strong interest in or admiration for a particular sport, art form, or famous person.
Active audience - any of various theories of audience behaviour that see the audience as active participants in the process of decoding and making sense of media text.
Audiophiles - An audiophile is a person who has a great interest in high-fidelity sound reproduction
Early adopters - A person who starts using a product or technology as soon as it becomes available
Consumption – The purchase and use of goods and services by the public
Web 2.0 – social media are media for social interaction, using highly accessable and scalable publishing techniques
Meta tags / personalisation - HTML coding embedded in the site in order to provide search engine spiders with keyword information.
Synergy- Similar to convergence but used to describe how companies can pool their resources and exploit products in different markets.
Institution – Refers to the companies and organisations that provide media content and involves and understanding of media as business.
Audience – this refers to the way in which people engage with the media. The new digital media: convergence, user created content and social networking have transformed the audience from a traditional ‘mass’ into a ‘fragmented’ definition.
Production – Recording music
Distribution – Promoting music and getting it into shops, on the radio an download for payment.
Consumption – People buying C.D’s, downloading music, paying for live concert tickets and purchasing related products.
Vertical integration – Where a media company profits from all aspects of production, distribution and consumption.
Globalisation – the growing tendency of industrial and commercial companies to merge and operate on an international rather than a national or regional basis.
Digitalisation - To put in digital form.
Horizontal Integration – The merger of competing companies to dominate a market from the same line of business and involved at the same line of activities
Niche audience – Targeting a small but significant group of people.
Mainstream audience – the uncontroversial generally accepted attitudes, beliefs and values of the majority of the population.
Fan – A person who has a strong interest in or admiration for a particular sport, art form, or famous person.
Active audience - any of various theories of audience behaviour that see the audience as active participants in the process of decoding and making sense of media text.
Audiophiles - An audiophile is a person who has a great interest in high-fidelity sound reproduction
Early adopters - A person who starts using a product or technology as soon as it becomes available
Consumption – The purchase and use of goods and services by the public
Web 2.0 – social media are media for social interaction, using highly accessable and scalable publishing techniques
Meta tags / personalisation - HTML coding embedded in the site in order to provide search engine spiders with keyword information.
Download – the act or process of copying data in such a way
Streaming – A method of relaying data (esp. video and audio material) over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received
Peer to peer – Peer-to-peer (P2P) is a term that originated from the popular concept of peer-to-peer computer application design, popularized by the large distributed file sharing systems, such as Napster.
Piracy - The unauthorized use or reproduction of another's work
Multi track - An audio tape which holds more than one track of audio information.
Sampling – The technique of digitally encoding music or sound and reusing it as part of a composition or recording.
Digital audio workstation - Originated in the early 1980s, the term digital audio workstation (DAW) originally referred to a tape-less, computer-based system such as New England Digital's Synclavier and Fairlight that used hard drives for media storage
Artists and repertoire – this is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label.
Record deal –Contract – A recording contract (commonly called a record deal) is a legal agreement between a record label and a recording artist (or group), where the artist makes a record (or series of records) for the label to sell and promote.
Royalties – Sums of money paid to a patentee for the use of a patent or to an author or composer for each copy of a book sold or for each public performance of a work or in the music business, songs played.
Distribution – the company or organisation responsible for buying a film from the producers and distributing it.
Plugging / marketing – The transmission of information about a media text to a target audience in such a way as to maximise the appeal to that audience.
No comments:
Post a Comment